Glencairn Crystal which supplies glassware used to showcase high end spirits, has achieved record growth in sales after capitalising on the US craft distilling boom and sees potential to win lots of business in China.
Owned by the Davidson family, Glencairn grew profits in line with sales, leaving the firm in a strong position to invest in growth.
Glencairn has carved out a valuable niche for itself as a specialist in the design of bottles and accessories that are intended to reinforce the upmarket standing of premium drinks.
In the latest year the company designed a ruby inlaid decanter used by Speyside’s Glenfarclas distillery for a 62-year-old malt. The magnum-sized version is marketed for £75,000.
A range of Scottish distillers have launched premium ranges of single malts amid strong demand for such products in Europe and the Americas and among members of the emerging middle classes in countries such as China and India.
Scott Davidson, new product development director, noted that besides doing well in the market to supply UK-based producers the company prospered overseas in the last year.
Exports accounted for more than 50% of sales for the first time.
The USA proved a particularly happy hunting ground with sales doubling.
Mr Davidson noted Glencairn’s success in the market to supply glassware to craft Bourbon distillers. These are benefiting from growing interest among consumers in drinks made by independents with a story to tell.
“There are 1,500 craft distillers and we are working with three or four hundred,” said Mr Davidson, who was in the Bourbon heartlands of Kentucky last week.
He said Glencairn has provided added-value branded glassware for craft distillers from all over the states citing Tuthilltown, Balcones, Journeyman, Garrison Brothers, Sonoma County.
Glencairn sees potential to win lots of business from drinks makers in China and from local firms supplying premium whisky.
UK firms are selling Scotch in China in bottles designed by Glencairn.
The company won a contract last year to supply ornate decanters used by a Hong Kong-based firm for a premium bottling.
Glencairn will use social media platforms such as Weibo to build awareness of the company in China.
Mr Davidson said the 29% growth in sales of the firm’s Glencairn Glass in the latest year also provided testimony to the fact that consumers around the world are looking to enhance their spirit drinking moments.