October 28, 2019
Los Angeles, October 28, 2019: THE COUNCIL OF WHISKEY MASTERS – an education and certification body for expertise in whisk(e)y – announced today a strategic partnership with GLENCAIRN CRYSTAL, award winning producer of the world recognized and industry accredited Glencairn whiskey glass.
THE COUNCIL OF WHISKEY MASTERS has recently launched a dedicated certification program for established and aspiring whiskey professionals, leading to the Level 1 title of “Certified Scotch Professional” or “Certified Bourbon Professional”. These self-study programs offer specialized and rigorous qualifications through a demanding course of self-study and examination. The exam can be taken anywhere in the world, and therefore attracts current and new whisky professionals globally. Interest in the program is growing rapidly with a significant number of candidates currently enrolled, including whiskey industry leaders from the fields of education, distribution, journalism, production, judging, and hospitality.
The Glencairn Glass is endorsed by the Scotch Whisky Association as the official glass for whiskey and is used across the globe by international whiskey and spirits producers, leading brands and hospitality outlets. Its development involved combining the expertise of master blenders from the five largest whiskey producers. Today, the Glencairn Glass can be found in nearly every distillery in Scotland and Ireland, with major growth in the USA and countries around the world with a strong whisk(e)y culture.
The COUNCIL OF WHISKEY MASTERS exclusively endorses the glassware of Glencairn Crystal for the optimal enjoyment and tasting of all fine whiskeys.
“GLENCAIRN is the perfect complement to our study and certification program, we are confident in recommending The Glencairn Glass to our candidates as the best whiskey glass to accompany their studies. It is important that our students not only become competent in whiskey but also understand and appreciate the importance of using the best tools to enhance the whiskey drinking experience.” says Jörn Kleinhans, Executive Director at THE COUNCIL OF WHISKEY MASTERS.
“GLENCAIRN CRYSTAL is excited to recognize the great opportunity of a world-wide consistent education path dedicated to whiskey. The 4-level study and exam program provided by THE COUNCIL OF WHISKEY MASTERS may assist the overall industry with a clear education path, as well as transparency on competence within the global whiskey professional community”, explains Jason Kennedy, Sales Director at GLENCAIRN CRYSTAL.
The partnership is announced as THE COUNCIL OF WHISKEY MASTERS is gathering global support by some of the world’s leading authorities on whiskey as a new standard for whiskey knowledge and certification. A list of globally-leading whiskey experts joining the Advisory Board will be published shortly.